The activation “Run for a good cause” was one more initiative by ELPEDISON, during 84th TIF, in the context of its CSR strategy and its commitment to keep on supporting vulnerable groups, with a focus on youngsters.
ELPEDISON offered to visitors the opportunity to “run for a good cause”, participating in an interactive running game, with ELPEDISON offering a specific amount for every km collected by the visitors’ participation.
The response of TIF visitors to ELPEDISON’s call to action was significant, since the application collected 470 km. in total.
ELPEDISON donates 7€ for every kilometer, so the total amount to be offered to the Non-Profit Organization ELEPAP Thessaloniki is 3.290€.